Marketing is an essential business discipline, its vital contribution to the success of an organization is widely recognized. Successful marketing results in stronger products, happier customers and bigger profits, whether the whole marketing function within the business is your responsibility, or whether it is a peripheral activity, effective marketing skills will show you how to take a strategic approach to the task. Stay on course with helpful hints, advice, information and evaluate your skills with self-assessment exercises. Covering basic concepts such as marketing mix, essential skills including direct mail and fundamentals of marketing strategies, this training program is an invaluable guide to improve your marketing performances.