Effective and high-performance selling is important to the success of almost every kind of business. Whether you are a salesperson, working at the customer interface or a sales team manager, achieving the best possible results will be determined not only by the knowledge of your own products, but also by your understanding of your customers and the communication skills you can bring to bear to clinch a sale. Selling successfully covers every aspect of the sales process providing advice on taking the right mental approach, organizing yourself, understanding and working with your customers' needs and building  essentials skills such as presenting and negotiating. It includes invaluable advice on running a sales team and is supplemented by 101 useful tips, tricks, tools, tactics, teaching, training scattered throughout the book. Self-assessment exercises help you to evaluate and improve your selling skills.